UP AND RUNNING IN 30 DAYS

In our industry, we love to talk about being ‘value-added’. But, how would you know one if you saw one?        Watch the actions, not the words.
If I were a manager, or a seller or buyer, and I wanted to find a value-added agent, here’s what I would look for:

1. Has a database, populates it
This [...]

Tags: buyer agency, buyer presentation, Carla Cross, consumer demands, database, selling real estate

Studies show many agents are still operating in the past, without the systems needed to provide that extra value to justify their commissions. Creating your buyer systems provides visual proof to buyers that you are helping them prioritize the parts of the buying process where they need a professional’s expertise.

The Information Hoarder/Revealer Agent Has [...]

Tags: buyer agency, buyer presentation, buyers, consumer demands, customer service, selling real estate

 We all talk about qualifying buyers and sellers. I hope, as the year folds into 2010, that you’ve made a goal of better qualifying methods for 2010. But, in addition, buyers actively qualify agents to figure out who to work with. (Or, if they just take any agent who comes along, they are disappointed because [...]

Tags: buyer agency, buyers, Carla Cross, consumer demands, customer service, selling real estate, success