Unfortunately, most business planning systems just ask you to fill in some forms. Boy, that’s really inspiring….not!
So, how do you inspire yourself (and your team) to create and use your plan?
Create your mission.
What is it?
A statement that defines your real estate career in these areas:
What you do
What you specialize in What you are selling in real estate What areas/target markets you specialize in What kind of services you provide
As important as your mission is in defining what you will do, it also is restrictive, because it guides you in deciding what you won’t do.
Mission statements are:
Not lightly changed
Written in the present tense
Not tied to time
To take my clients step by step through the home buying, selling, or building process as a consultant who approaches each transaction with empathy, integrity, and professionalism, resulting in a nearly 100% referral real estate practice.
We provide superior service to each individual represented by The Farnsworth Team. Our goal is to ensure that our customers and clients have every advantage as we begin, process, and conclude our real estate transaction.
I am a real estate professional. I specialize in residential properties. My clients and customers are upwardly mobile and established professionals. My premise of service is to find out what people want and help them get it. I proceed with honest, intelligent effort. I bring to my clients a sincere concern for their welfare.
Let me know how the mission works for you. I’d love to see your mission statement, too. Email me at firstname.lastname@example.org. Thanks!
More Help in Business Planning
Want more guidance, specific, targeted worksheets, and help in creating that awesome 2021 strategic business plan? See Beyond the Basics of Business Planning, my online program–one for real estate agents, one for leadership. I’ll guide you right through the process.
Less than 2 years in the business or have you done less than 8 transactions: You need my business start-up planning program for agents under 2 years in the business: Up and Running in Real Estate. Regularly $249, it’s $199 for you if you register by Jan. 15 and use the code make $ now.
New! We've put Up and Running on steroids in our new online 8-week training/coaching program. Check it out!
This blog is dedicated to all of you real estate professionals determined to succeed at a high level--whether you've been in the business two seconds--or twenty years. I'll help you get 'Up and Running', and, if you're a seasoned agent, the information here will help you regain your momentum and take your business to the next level.
Want management tips? See Carla's Management in a Minute Blog