Note: Through November and December, I’m going to help you with your 2012 business plans. You’ll find free documents from my business planning system and an invitation to a complimentary webinar. Why not subscribe and be sure not to miss a thing?

Let’s get real. You aren’t motivated to build that business plan, are you? We know we’re supposed to write business plans. Yet, if you’re like 95% of real estate professionals, doing that seems just like an exercise in futility. Your business plan doesn’t inspire you. In fact, it bores you or fills you with dread even to think about it!

 Leaving out the ‘Magic’?

There are components left out of most plans—components that put the inspiration and motivation into your plan. I’ll give you specific guidance for you to put that magic into your plan, so you are inspired every day—not only to complete the plan, but to use it as a very personalized and specific guide to your success.

  Why Are Most Business Plans Useless? 

Unfortunately, when most people write business plans, all they do is fill in some blanks with ‘guess numbers’. The problem here is that numbers in blanks aren’t inspiring. They aren’t motivating. They don’t call out and suggest to you that you should look at those numbers once in awhile!

 What Really Motivates Us? 

If numbers inspired us, we’d all be gazillionaires selling real estate. After all, we say we want to sell more homes than the average agent. We want to make more money than the average agent. You know the drill, and I’ve heard it from hundreds of agents hundreds of times. Yet, if numbers and money were motivators, our results would be different than they are.  The fact is that money, in itself, is not a motivator. It’s 

what we want to do with the money 

And that’s as individual as we are. Martin Luther King didn’t say, “I have a business plan.” He said, “I have a dream”. You must include the ‘dream’ part of your future in your business plans to make that plan useful to you.

 Building the ‘Why’ Into your Business Plans 

That’s the motivator. In other words, we have to have a big ‘why’. Most business plans don’t build in the ‘why’. That’s why they fall flat, and leave us cold. That’s why agents don’t want to go through the exercise of creating them. Managers always commiserate that they can’t get their agents to write business plans. You wouldn’t want to write a plan, either, if you know it wouldn’t help you with your business the next year.

The Tools to Find that ‘Why’ 

Most people think of business plans as projections of numbers. But, that’s not all there is to a real strategic plan. There are three parts of a business plan that provide that inspiration, that motivation, and that ‘why’. And, those are the parts of the planning process that are most frequently left out: 

  1. Your vision—why you’re in this business; how you see yourself after you retire
  2. Your review—what happened in your business that will make an impact on your business in the future
  3. Your mission—who are you in the business

 In the next few blogs, I’ll show you how to create these parts of your business plan, so you give yourself the inspiration and motivation you need to create and implement your plan.

Want the whole planning system? It’s specially priced at $25 off regular $99.95 (plus shipping), through November. I’ll provide you specific coaching  tips on the audio CDs, along with the dozens of planning documents included here. There is no other planning system like this! Click here to learn more.