Everyone knows who the Beatles are. But, it wasn’t always that way. How did they break through, and what does it mean to you?

Surprise! The Beatles Didn’t Make It Just on Talent; They had Cheerleaders.

You may think the Beatles were destined for glory. They were entertaining. They had great tunes. Not so fast. Even though they were known in Liverpool, and had been performing a lot, they weren’t going anywhere. They felt they had hit a brick wall. Then, Brian Epstein, a promotions guru, came along and started managing their careers. He was fanatically committed to them. The Beatles also had friends in the music publishing business who promoted them to a recording contract. Their early fans in Liverpool carried on the cheerleading. The cumulation of these efforts catapulted the Beatles to fame. The lesson: They had a great promoter and their cheerleaders reached critical mass.

The Question: Who is YOUR Cheerleader?

Who will help you expand your business to the next level? How?

A study by Matthew Salganik shows that cheerleaders multiply those positive success messages. Songs that were chosen as ‘good’ caused other listeners to come to the same conclusions. And, those same songs, when discounted, influenced others to discount them.  In other words, ‘likes attract likes’.  What does it mean to you? Every interaction you have creates an opportunity to grow your reputation. 

Who Believes in You and Motivates You?

Your cheerleader lets you know he believes in you, even when you don’t believe in yourself. As a new agent, I had no training, a part-time manager, and no background in sales. All I did was get myself into sticky situations and make mistakes. At one point, I was ready to give up. Then, Betty Huegli, a very successful agent in my office, told me, “Don’t worry about your mistakes. You are going to be very successful.” Well, I didn’t know any better, so I believed her. I sold 50 homes that year (still making lots of mistakes!). I didn’t give up, though, because I figured Betty knew more about real estate success than I did!

Agents Think They are Loners. They Aren’t.

As one of my mentors says, “No one succeeds alone.” Oh, sure. We say we are ‘stand-alone’ successes. We brag that we don’t need anyone. But, success story after success story tells us there is a ‘cheerleader’ somewhere and some type of partner to take up the slack.

Cheerleaders Help You Keep Going

Real estate can be a tough business on us emotionally. Who gets us up when we’re down? Your cheerleader! At any point in your career, find someone who believes in you. They will help you over those rough spots. Conversely, work your kabunsos off so your cheerleader has some material to work with! Recognize that, with every interaction, you are either helping people remember your greatness–or helping them discount you. Which do you want?

Two questions: Who is your cheerleader? Who do YOU cheerlead?


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