Here are tips on using publicity for FREE marketing. Why pay for marketing when you can get it FREE? And, studies show free publicity is more believable to the recipient than paid ads.
Are you writing a blog? Are you publishing articles to increase brand awareness? You can greatly increase your positioning by using the tools of FREE publicity.
From writing all those articles and blogs (over 500 to date!), here are the three most important lessons I’ve learned:
- A smaller topic is better
- Less ideas are better
- More examples are better
So, in about 400-500 words, you’ll only have time for one to three ideas and examples. Make the examples ‘real life’. Also, be sure your article or blog is as perfect as you can get it before submitting. These editors don’t have time to work with any of us in extensive editing. The person who submits articles “ready to go” gets published much more often!
How to Find Appropriate Publications for Your Talents
Pick up your favorite real estate magazine or newsletter. See the kind of articles that the publisher likes. Note the length. Ask yourself: Why would my articles be a benefit to that publication? Then, contact the publisher for article specifications and submission policies. You’re on your way to standing out as an exceptional manager!
Make a list of hard copy and Internet-based magazines and newsletters. That becomes your ‘distribution list’. Each month, I submit at least one article to my list—all at once (your contact management program is invaluable to put your PR contacts in a field so you can communicate easily). I have a ‘template’ that I use, which points out the link to the article. In it, I point out the value of the article/blog to the reader. I ask the editor to include my biography with ‘hot links’ so readers can get the free documents I usually provide with each article—and can go to my website.
Make Publicity Distribution Really Simple…..
A new resource I just discovered: Recently, I signed up for an article submission service, so I could widen my scope of influence. Check out Submit Your Article.
Now, you are on your way to free publicity, a heightened image, and much improved brand positioning, and it didn’t cost you anything!
Give me your tips on using publicity as a free marketing tool.
Want More Tips on Marketing YOU?
Why not optimize your personal ‘brand’ by marketing yourself more effectively? And, with methods that cost little or nothing? Here’s a great resource for you, Marketing YOU. Check it out!
