Are you creating platinum-level client Trust?
Right now, our industry is going through some of the biggest changes ever. These changes will challenge us to be better, become more disciplined, and develop new skills.
I am NOT going to tell you the ins and outs of the new laws and guidelines. That’s up to your broker and company—and to you, to get educated! But, I am going to tell you the areas where you need to shore up your buyer communications:
- Prior to meeting the client
- In your written (not just verbal) polished buyer presentation
- Throughout your buyer representation
- After closing
Why? Not only for the ‘new world’. Most importantly, because our potential clients, buyers and sellers, are getting lots of misinformation from various sources. It’s up to each of us to clearly, honestly, and accurately explain all this—in other words, establish trust in our unclear atmosphere today.
For years, some agents have treated buyers as a ‘newbie’ challenge, or even a necessary evil. Now, we have the opportunity to step up our buyer presentation to the same professional level as our seller representation.
My Advice and Checklist for You
I’m not going to give you more words of wisdom (although there are some here). Instead, I’m going to give you a checklist for you to use to self-analyze how you approach buyers.
Click here to grab your checklist.
How to Use This Checklist
If you’re new: Ask yourself how you will handle the 4 steps listed above? Do you have a blazingly-good buyer presentation—a written one, not just lots of words?
Managers: How are you going to hone your agents’ skills? Are you doing buyer presentation practice sessions?
Let me know what you’re doing to be one of those true professionals who will flourish in the coming months and years!
Click here to grab your checklist.
This Mistake Could Destroy your Client Relationship
I know. I’ve seen dozens of seller and buyer presentations that have agents telling about themselves in the middle of the presentation. Mistake! It’s too late. Your Book of Greatness must come prior to your presentations.
That’s why I created my resource, Marketing YOU. It shows you how to find your unique value and how to present it to potential clients to gain clients for life. See it here.
