What’s your real job description? Did you get one when you started in real estate? I’ll bet not. Why not? Wouldn’t it have been critical to know what a successful real estate did every day to create a successful business?
Or, if you’re a ‘seasoned’ agent: Do you have a job description that guides you every day?
Real vs. Ideal
In truth, whatever we do each day becomes our job description. So, before we go any further, develop your ‘real’ job description right now.
List all the activities you do in a business week. Now, go back and prioritize them as ‘business producing’ (those that lead directly to a sale) or ‘business supporting’ (those that support those business producing activities).
Okay. Now, compare it with my lists.
Here’s my list of business producing activities:
Business Development (those activities that result in a sale)
- Contacting prospects (“lead generation”)
- Following up on “leads” – only phone and in person count here
- Qualifying buyers
- Showing homes to qualified prospects
- Writing and presenting offers to purchase
- Giving listing presentations to qualified sellers
- Listing marketable properties
- Attending offer presentations on your listings
- Previewing properties
- All paperwork
- Mailings/marketing
- Talking to loan officers, title companies
- Attending meetings
- Education/research
- Creating processes and systems
- Personal website work/email marketing/social media
How often do you do business producing activities? How often do you do business supporting activities? Write your present job description by looking at how you spend time in those categories of activities right now.
Click here to grab my job description for a real estate agent.
What do you want to change in your job priorities? How will it affect your career?
Tip: Managers–be sure to provide a prioritized job description at the end of the interview process–and get agreement that your new agent will follow that job description!
Do you have the guidance you need to succeed? Check out Up and Running in Real Estate. The business start-up plan is built on an agent’s successful job description.
