Remember the Chinese water torture? Drip, drip, a drip at a time. That’s the key to recruiting successfully. Here’s another drip you’ll want to provide your candidate after that first interview. This is another package with the information you think the candidate will find useful. Here’s why:
We remember only 10% of what we heard three days later!
Unfortunately, candidates don’t remember much of what we discuss in the interview. Or, they remember it wrongly. It seems easy to us, but, it becomes a muddle to them when they interview five companies in as many days. So, take the time to assemble what I call the after first-visit package or post-interview process. In it, you’ll reiterate important points, and again differentiate yourself and your company.
Great agents assemble these packages for sellers and buyers. You are modeling the behaviors you want to teach the agent. You can explain the parallels in the interview process. This is a very strong recruiting strategy. The old adages
In Your Post-First Visit (Post-Interview) Package
Here is a sample list of the materials you may include in an after-first visit recruiting package. Note that some of the material is duplicating your pre-first visit package. Also, sometimes you won’t have the opportunity to provide a pre-first visit package. Of course, you’ll always have the ability to customize each package. However, it’s much easier to do this from a prepared package than to start from scratch each time.
Letter from the manager explaining what’s in the package
- Training calendar (you do have one, don’t you?)
- Training brochure
- Company/office/manager/ team leader story
- Attractive company/office/manager statistics
- Articles featuring company/manager/team leader
- Costs of affiliating with explanations–of appropriate
Bottom Line: You’ree Proving your Competency to Each Candidate With Every Recruiting Process You Do
Well-assembled packages reflect clear thought processes. Merely putting these together will clarify your recruiting and selection story. It will help you figure out and communicate your culture and values. It will provide you differentiation and memorability. It says to the candidate, I prepared for you. Your time is valuable. I am here to dedicate my skills and talents to help you develop your business.
You will recruit more and better team members, you will save time, and you will be able to delegate or clone yourself by hiring a manager or recruiter when the need arises.