What qualities do you think are important in a real estate? The business is changing–or is it? In my three decades of working as an agent, and having hired hundreds of real estate agents, I have opinions (and experience) on  the qualities that assure success. Here’s the list that I came up with for my book, Become Tomorrow’s Mega-Agent Today. Most of you reading this list will already have been selling real estate. So, read this list and ask yourself which of these qualities is very strong in your character. Which do you find needs ‘shoring up’? To move to the next level in your business, you must exhibit these qualities in your sales and sales management behavior.

1.         High Personal Initiative

Your success depends on your being able to create programs and implement them on your own, with relatively little monitoring.

2.         Tenacity

Only those who “stick with it” will win.  Plan on dedicating one year to establishing your business. Plan on spending at least three to five years building the kind of business you want to have as  a ‘mature’ business.

3.         Mental Toughness

A positive mental attitude is essential.  Others who give up easily will try to influence the tenacious, mentally tough individual to also give up.  It takes courage to keep going in this long-term business.

4.         Belief in Oneself

We each have to know, inside ourselves, that we are capable, that we have the talent and the tenacity to succeed, and that we can depend on ourselves. How are you motivating yourself today to reach higher levels in your business? Do you have a deep belief in yourself?

5.         Willing to Take Direction and Be Accountable to Your Goals

Real estate is a constantly-changing field.  Those who win and keep building a stronger business learn new skills and apply them constantly. They also hold themselves accountable to their goals, and let others hold them accountable, too.

6.         Enthusiastic

A joy in doing, and a desire to accomplish shows itself in an enthusiastic attitude. Does your enthusiasm show to your clients? To your fellow agents?

7.         Creative

In today’s marketing-oriented world, an agent must be truly creative to design programs where he stands out as valuable and different.

8.         Educated and Communicative

Writing skills are a necessity today.  Our sophisticated target markets are well-educated.  Effective verbal communication is also paramount to success.

9.         Team Player

The preservation of our office spirit and cooperation is very important.  We are all more successful together. What are you giving back to your team mates?

I’ll bet you can add to this list. Write a comment here and tell me what you think is an important quality in a successful real estate agent.

Share