What do you think clients think about real estate agents? If you said, “Not much.” You’re right. And, now, clients have a way to let everyone and their brother know what they think of their agent. Check out

www.realestateratingz.com

www.incredibleagents.com

www.zillow.com

These are agent feedback sites. You’ll see the good, the bad, and the ugly. In fact, you’ll be stunned, I think, at the impact a testimonial has in writing—on the net. This is a huge trend: Clients providing feedback that can be accessed by everyone. Now, even Realtor Associations, like the Houston Association of Realtors, is regularly surveying members’ buyers and sellers for feedback. Expect this trend to get bigger quickly.

Two New ‘Players’ in the Agent Information Business

In addition to the sites I told you about above, Bank of America and USAA are getting into the ‘information about agents’ business. Check them out, too.

It’s So Easy to Stand Out from the Crowd

You don’t have to be a top producer. You don’t have to be a technical genius. All you have to do to succeed is to put yourself in your customer’s shoes and think,

“How would I like to be treated? How would I like to be answered? What makes me trust a person? What makes me walk away from the product or service?” You’ve got it. You’re on your way to a stellar reputation and business.

Survey, Survey, Survey

Are you surveying right now? Would you like a copy of my survey? If so, click here. Let me know how it works for you!

Question: Why are agents afraid to survey? Studies show that only about 10% of agents actively and regularly survey.

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