Stop–before you start that business plan! Do not create that business plan—at least, not the way you’ve been doing it! Why? Because it’s just a bunch of numbers.  You’ve done it before, so you know it doesn’t inspire you. In fact, I’ll bet you never even looked at it after you did it! 

So, am I telling you NOT to create a business plan at all? No. I’m telling you not to create a plan using the same ‘template’ you’ve used in the past. Here’s what you’ve been leaving out: The parts that inspire you, keep you motivated, and give you the ‘why’ of your plan. Without those parts, you’ve just got some ‘generic’ numbers.

 Numbers Don’t Inspire. Visions Do. 

Martin Luther King didn’t say, “I have a business plan.” He said, “I have a dream.” Put your dreams in your business plan. You need a vision as your foundation to your plan. That vision inspires you to keep doing the right thing, not the expedient thing. After all, your goal is to create ecstatically happy clients, not  merely to do a ‘next’ kind of business.

 The Second Thing You’re Missing 

How do you know what moves to make? Do you pack your business plan full of tactics that you heard from the seminar gurus? Do you do the lead generating tactics your friends do? Do you spend your marketing money by trying to copy that ‘gorilla agent’ in your office? If so, you’re really missing the point!  You need to do a thorough ‘review’, to find out what worked in your business, where you spent your money, and how your lead generating sources worked out for you. Finding out those things guarantees you’ll know exactly how to create a business plan for success next year. 

The Third Component  to Make your Plan More than Just Numbers 

Do you have a mission statement? I’ll bet you left that out, too. The mission statement tells exactly who you are in the business, the areas you serve, and your specialty services. It does not have $$$ in it, and it is not a ‘future’ protection. It portrays you in your ideal situation as an agent, so you can use that mission to inspire you during the tough times. 

An Example 

Here’s my mission statement for my coaching company: 

Our Carla Cross Coaching Credo 

  •     Provide a solid foundation with a proven game plan, from which to coach, so our clients have the ‘music’ for which to create their own successes 
  •     Create an encouraging, positive, supportive, and uplifting experience, so clients are motivated to step out to reach their goals 
  •     Provide insights, expertise, and real estate guidance to help our clients go further, faster, and with greater confidence 
  •     Remember that each of our clients’ well-being transcends all other considerations! 

How My Mission Works for Me

What does the mission do for me, as owner? It helps me choose the right coaches. It helps me communicate our values. It helps me choose the right clients! It helps me remember that it’s not the dollars we’re getting that’s important—it’s the clients we help have a better career and life. 

Your Next Steps 

Round out that ‘numbers’ business plan with the inspirational and motivational parts of your plan—the parts that are uniquely you: 

Your vision

Your review

Your mission 

Now, you have a real business plan you can follow and use for guidance and inspiration all year.

Help in business planning for you: Through November and December, I’ll be providing guidance for you as you plan–right on this blog. Plus, you’ll get free planning pages and many bonuses. Why not subscribe and get all the information?

Want some more information about business planning? Check out my new online planning guidance: Beyond the Basics of Business Planning. In 2 webinars, I’ll walk you through the planning process AND provide you all your planning documents (more than 14). It’s fun, it’s fast–and it WORKS!

This is a system created exclusively for real estate professionals, so it guides you specifically in your business decisions.

Complimentary Business Planning Webinar

Join us Nov. 5 for a complimentary business planning webinar. We’ll look at important parts of your plan and explore the best strategies for your next year’s plan.

Time: 3-4 PM Pacific Time

Click here to register. Space is limited, so register now.

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