Are you wondering how much lead generating you’ll have to do? Or, even more basic—if you’ll have to lead generate? Too many times, agents look at lead generating as a ‘last resort’. In their minds, they are saying to themselves, 

“If nothing else works, I’ll pick up the phone.” 

So, their lead generating efforts are too little, too late—and done without much skill. In fact, they spend too much time and energy negating various methods of lead generation. They say things like, 

“It won’t work for me in my area.”

“I tried that once. It doesn’t work.”

“Isn’t there something new?”

“I’ll wait for people to come to me.”

“I am going to company that provides leads.”

“I’ll join a team and they will provide me as many golden leads as I want.” 

In your dreams. 

Don’t Shunt Lead Generating Aside–You’ll Fail in Real Estate!

Instead of spending countless hours, energy, and money trying to avoid lead generating, you’ll want to make lead generating the cornerstone of your business, not the exception to the rule.

 Follow the Sales Path to Results

The sales path, as explained in Up and Running in 30 Days, is:

 Lead generate

 Interview and qualify buyers or

Interview and qualify sellers

 List marketable properties or

Show buyers homes

 Listing sells or                        

Make a sale

 The last two activites are the only 2 activities that make us money!

It all starts with lead generation. If you’re avoiding it, ask yourself ‘why’? Perhaps you need to be someone’s assistant, or find a job that doesn’t require you to self-start. Instead of doing everything to avoid lead generating, embrace it. Try a new method every week. It’s the most important aspect of your success.

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