Archive for the 'Sales Strategies' Category

Are You Drowning in Clutter?

Are you drowning in the clutter of your real estate office? Envision your business desk. If I walked into your office, what would I see? Could I see processes and systems you use in providing top quality customer service? Could I see your checklists, posted, so that I knew you followed a regular, proven procedure [...]

The New Truths about Motivating YOU

Even though the market has improved in many areas, real estate professionals are still very challenged about getting their businesses back on track. Or, if you’re new, you’re probably experiencing some ‘negative vibes’ from those seasoned agents in your office. How are you going to motivate yourself to get into the swing of the market [...]

Listing Presentation–or Marketing Plan?

Are you using the old term, “listing presentation” to describe the presentation you give to the seller to list the home? It’s over. The days of describing what you’ll do for a seller as a “listing presentation” just don’t cut it in this marketing world.
Today, savvy agents are presenting “marketing plans”, not giving listing [...]

Is Your Listing Process ‘Client-Centered’?

Is your listing process focused on the best interests of your client? The five questions below will help you evaluate your process, and update it for today’s client.
The “Client-Centered” Approach
If what the client wants from us is a “sold” sign on the property, and that’s the only way they rate us highly, then, we [...]

How Good Was Your New Agent Training?

How valuable was your new agent training to your success ? I don’t mean, did you like it, or did you like the instructor? You’ve been in the business awhile. I want to know how valuable you found it to launching your real estate career—and results—fast.. Why?
I’ve done surveys to managers and to newer agents [...]

Turning the Tables: Agents—How Well Do You Qualify for a Buyer?

 We all talk about qualifying buyers and sellers. I hope, as the year folds into 2010, that you’ve made a goal of better qualifying methods for 2010. But, in addition, buyers actively qualify agents to figure out who to work with. (Or, if they just take any agent who comes along, they are disappointed because [...]

Are You the ‘Ideal Agent’?

In a book about buyer representation I wrote for consumers, I chose the characteristics of an agent who I thought would best serve the consumer. Here’s that list:  

has been in the business three to five years and seems real committed and enthusiastic,
has completed higher level training (Graduate REALTORS® Institute and Certified Residential Salesperson—both REALTOR®-sponsored educational series for [...]

Are You Ready to Kill Your ‘Sacred Cows’?

We real estate professionals are creatures of habit. One of our favorite sayings is “we’ve always done it that way”. Or, “it won’t work in my area.” However, in this time of great change, we must take a hard, honest look at how we do business—and ask ourselves if it’s really in our best interests [...]

More Questions: Are you ‘Up and Running’ or Down and Stumbling?

Newer agents: Are you ‘stumbling’ or ‘up and running’? (post 2 on this subject).  It’s estimated that over 50% of new agents fail their first year in the business. From talking with thousands of them throughout my coaching, managing and speaking career, I know why: They can’t answer the questions below. In addition, they may [...]

The 3 New Rules of Social Media

Social Networking Rule No 1. Be Authentic
Today, I’m introducing a guest blogger, Valari Jackson, a gifted coach and friend of mine. Since she teaches how to use social media, I’ve asked her to share her insights on the good, the bad, and the ugly. Here’s her first of three rules.
I’ve all been there. The room [...]